Adobe, market leader for in graphical design (Photoshop, Illustrator, InDesign, XD, Dreamweaver...) has bought Figma, the new digital creative designer favourite.
Figma was founded 10 years ago and has a strong collaborative creative cloud based platform. It has a recurring revenu of $400 million a year and is valued at $10 billion. $10 billion is exactly what Adobe is paying in cash, but it adds another $10 billion in shares;
It is Adobe's biggest acquisition to date, and a heft price to take out a competitor.
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