After settling a lawsuit, Google will destroy tracking information it collected on websites containing google tracking (analytics) or advertising info for users browsing in incognito mode.
It only collected information if
- users had a google account, even if the were not logged into it
- users were not using firefox, which has better privacy
Data will be deleted on about 136 million users.
Separte from the lawsuit, Google is also phasing out usage of third party cookies in Chrome. Currently you can configure chrome to block third pary cookies, it just is not the default as it is in Firefox and Safari.
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