SAP/Hybris e-commerce will be reselling Adobe Marketing Cloud with the Hybris e-commerce system.
Digital marketing is crucial for online shops. Being able to resell these will allow SAP/Hybris to sell a total solution to their customers.
Adobe Marketing Cloud is a platform that integrates multiple marketing products and thus adds a host of features to an e-commerce solution. The products typically integrate web, social and mobile interactions
- Search, navigation and targeting
- A/B and multivariant testing
- web, social, mobile
- integrate with offline sources
- Cross channel campaigns
- Social media interaction
- manage content accross social networks
- listen and respond