19 May 2014

SAP/Hybris to resell Adobe Marketing Cloud

SAP/Hybris e-commerce will be reselling Adobe Marketing Cloud with the Hybris e-commerce system.
Digital marketing is crucial for online shops. Being able to resell these will allow SAP/Hybris to sell a total solution to their customers.
Adobe Marketing Cloud is a platform that integrates multiple marketing products and thus adds a host of features to an e-commerce solution. The products typically integrate web, social and mobile interactions

  • Search, navigation and targeting
    • A/B and multivariant testing
  • Analytics
    • web, social, mobile
    • campaigns
    • integrate with offline sources
  • Cross channel campaigns
  • Social media interaction
    • manage content accross social networks
    • listen and respond
  • ...