SAP/Hybris to resell Adobe Marketing Cloud

SAP/Hybris e-commerce will be reselling Adobe Marketing Cloud with the Hybris e-commerce system.
Digital marketing is crucial for online shops. Being able to resell these will allow SAP/Hybris to sell a total solution to their customers.
Adobe Marketing Cloud is a platform that integrates multiple marketing products and thus adds a host of features to an e-commerce solution. The products typically integrate web, social and mobile interactions

• Search, navigation and targeting
• A/B and multivariant testing
• Analytics
• web, social, mobile
• campaigns
• integrate with offline sources
• Cross channel campaigns
• Social media interaction
• manage content accross social networks
• listen and respond
• ...