7 June 2013
From a product perspective this makes sense: e-commerce software always needs to be integrated with enterprise ERP/CRM backend systems. With the growth of e-commerce SAP needs this to offer an overall solution to its customers and its own WCEM (Web Channel Experience Management) was too limited and too much linked to the SAP backends. Of course we can expect SAP technology creeping into Hybris in the future, like strong integration with the SAP backends and SAP's im-memory HANA database.
Care should be taken that these integrations do not reduce fexibility. Software moloch SAP does not exactly fit Hybris' catch phrase agile e-commerce. Let's hope agility prevails